FIVE GREAT GOOGLE ADWORDS TIPS FOR SAVING MONEY ON ADWORDS
Source: http://www.smtusa.com/blog/posts/five-great-google-adwords-tips-for-saving-money-on-adwords.html
Here are five Adwords tips to help you get more bang for your buck with Google Adwords.
1. Put your phone number in the Google ad, because some people are likely to call instead of clicking through.
2. If you are on a small budget, have your ads scheduled to start running later in the day to give some time for some advertisers to blow through their daily budget.
3. Geo target your ads to prevent paying for clicks outside your servicing ability.
4. Make sure to use negative keywords when setting up your keywords, and review them often.
5. Try and target your products or services which have the best profit margin.