How to Save Money with Google AdWords
Source: http://www.koozai.com/blog/pay-per-click-ppc/how-to-save-money-with-google-adwords/
1. Negative Keywords
First up I want to cover negative keywords. At Koozai we have so many clients coming to us who have attempted to run their own AdWords campaigns and failed and I would say that around 99% of these accounts don’t contain even one negative keyword. (more…)